Though the removal of lead and oil from regular paint has made it safer and easier to clean, the quality overall has drastically diminished. It’s true that lead-free and oil-free paint is better for the health of our children and the environment, but your house still needs a layer of protection. Thankfully, with the advancements of ceramics and elastomerics coatings, we now have the option to achieve both quality and safety through the longest lasting exterior paint on the market.
Issues with Regular Paint
Designed by companies who desire repeat customers, regular paint is made to fail. Lead was used in paints to speed up drying and ensure durability, but modern day paint lacks protection from outdoor threats. As soon as you apply regular paint to your home or building, the sun will be relentless in its attack and weather down your paint coat. Ultraviolet (UV) rays are responsible for fading outdoor items, including grill covers, lawn furniture and even those little yard gnomes. Regular paint is also as thin as can be, at only 0.5 mils. That is thinner than a kitchen trash bag! Because of these factors, UV rays penetrate and break down the integrity of all brands of traditional paint.
Another way regular paints fail is in their lack of flexibility. No matter what type of siding your home or building has, the structure will expand and contract with the change of weather. This will occur especially in places like Georgia, where the weather changes from extreme, sweat-causing heat to blistering winter-like rain in the same day. When you apply regular, non-flexible paint to a dynamically moving surface, it takes no time at all before the paint is flaking, chipping and peeling. In most cases, the effects of these two problems are realized in only 3 or 4 years.
The Solution is in Ceramic Elastomeric Coatings
What should a person who wants to get out of the cycle of repainting and providing regular paint companies with repeat business do? Thank goodness for Turtle Coat Ceramic Elastomeric Coating! Instead of allowing the sun’s UV rays to destroy the integrity of the paint’s color, the ceramics are designed to reflect both the UV rays and infrared rays (the rays that penetrate through and heat your home). As the UV rays are reflected off the surface of the coatings, the ceramics keep the color looking beautiful and fresh. Even in ten years, after a simple pressure wash to remove any pollen or dirt off the house, your home will still look like the day it was painted.
The elastomerics in these coatings provides two solutions. As mentioned above, the change in weather makes any type of siding expand and contract, which is destructive for regular paint. With the elastomerics (and the elastomeric adhesive primer), these coatings are able to freely move and flex with your siding. Also as a byproduct, the elastomerics make these coatings thicker and more durable. Just one coat of Turtle Coat elastomeric coatings goes onto a building at 12 mils thick. Compare that to the paper-thinness of regular paint!
There are residential and commercial grades of coatings. The residential versions tend to have lower test ratings for protection against the elements. Here at Southeast Coatings, we believe in the highest quality possible, so we use Turtle Coat, a commercial grade coating that we apply to every kind of job we do, commercial and residential. Turtle Coat is made to stand the test of time. As a result, Southeast Coating provides a 25-year warranty to ensure our product, Turtle Coat, will not flake, chip or peel. Turtle Coat is also resistant to fading, mold, and even the effects of carpenter bees.
If you’re interested in switching over to the longest lasting exterior paint for your home, contact us here or call us at (470)-589-7624